Upstream Social Marketing

Changing Behavior for a Healthier World

Change for Good
To integrate the proven methods of social marketing we suggest a process of

Training
Strategy Development
Consulting Services

Contact Rebecca Brookes

Training

Examples of half day, full day, two- and three-day trainings, customized for your organization and needs:

Keynotes and presentations available

Consulting

Whether you need long-term oversight for a project or a one-day facilitation, we can help optimize effectiveness with

Research Coordination
Client-side oversight for quantitative or qualitative research
Strategy Development
Asking the right questions (especially about target audience and exchange) to develop a key foundation
Implementation Oversight
Coordination of all program/intervention elements
Creative Platform/Materials Development
Research and Evaluation

We model the social marketing approach by facilitating change rather than shoving it down peoples' throats. Telling people what to do (or not to do) doesn't have a great track record (remember "Just Say No"?). Creating change can be motivational. We work to ignite excitement about social marketing and how it can help you achieve your mission.


Changing Behavior for a Healthier World
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Change for Good To integrate the proven methods of social marketing we suggest a process of Training Strategy Development Consulting Services Contact Rebecca Brookes

	Training Examples of half day, full day, two- and three-day trainings, customized for your organization and needs: Social Marketing: The Basics and Beyond the Basics Marketing for Nonprofit Managers Making the Most of Your Media Using New/Social Media Tools for Effective Communication Keynotes and presentations available Consulting Whether you need long-term oversight for a project or a one-day facilitation, we can help optimize effectiveness with Research Coordination Client-side oversight for quantitative or qualitative research Strategy Development Asking the right questions (especially about target audience and exchange) to develop a key foundation Implementation Oversight Coordination of all program/intervention elements Creative Platform/Materials Development Research and Evaluation



We model the social marketing approach by facilitating change rather than shoving it down peoples' throats. Telling people what to do (or not to do) doesn't have a great track record (remember "Just Say No"?). Creating change can be motivational. We work to ignite excitement about social marketing and how it can help you achieve your mission.