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Links to some of our work as well as free or low-cost resource materials we've created in collaboration
with colleagues
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Barrios Saludables, Niños Sanos
program of civic engagement in two schools in the Dominican Republic. Consultant, evaluator 2010
Vermont Institute on the Caribbean
Real
Life. Real Talk.® Designed to create open, honest, and balanced talk about sex and
health in America. Features "Sex Ed for Parents," a crash course on teen reality in the 21st century. This
community-based initiative is in its test phase in seven US markets. March 2010 -- cover article for Social Marketing Quarterly, Volume 16, issue 1!
Link to Abstract
Real Life. Real Talk. website (English & Spanish)
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The Basics of Social Marketing
This publication provides an excellent self-guided tutorial
or refresher course. It outlines the fundamental concepts of how to use marketing to create voluntary behavior change to improve
health or advance some other social good. It includes the six phases of Social Marketing from the CDCynergy-Social Marketing
Edition
To download free copies (while supplies last) go to
The Manager’s Guide to Social Marketing
Let this publication
be your guide to successfully managing a social marketing initiative in your organization. It includes advice on when and
how to be involved in the process, budgeting tips, a sample job description, links to resources, and more.
To
download free copies (while supplies last), click the Social Marketing Collaborative link above
Originally "The Manphone" initiative,
this program increased condom usage and conversations about protection in northern New England.
T2B2 Satellite Broadcast from
SUNY Albany School of Public Health.
Social Marketing on a Shoe String Budget
Rebecca
Brookes, Speaker
Social Marketing is often envisioned as needing a huge budget. This program will discuss how
to put your "customer" at the center of this process as we look at effective ways to do marketing and publicity
on a limited budget.
Click the link below for live webstreaming or to order copies of this video
CDCynergy Social Marketing Edition
An interactive multimedia decision support
tool, CDCynergy-Social Marketing Edition provides users with step-by-step guidance for developing and documenting a successful
social marketing program. Contains case studies, commentary from experts, tutorials, an extensive resource library and tips
for managers who oversee social marketing programs.
Order from the link below for the cost of shipping and handling
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We will be updating these links frequently so be sure to check back often. |
