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Headquartered in Burlington, Vermont our company works domestically and internationally to change behavior for
good. A partial list of current clients and partnerships includesThe New York State Department of Health Tobacco
Control Program International Planned Parenthood Federation (work in Caribbean, Central and South America) The
Vermont Institute on the Caribbean Cicatelli Associates Inc Real Life. Real Talk.® (a program of
Planned Parenthood Federation of America in collaboration with the Ford Foundation) Substance Abuse
Prevention collaboratives and coalitions in Vermont
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Rebecca Brookes Principal Over
the past 25 years, Rebecca has consulted for, trained, or developed social marketing campaigns for US state health departments,
the Russian Family Planning Association, New York Governor’s Commission on Traffic Safety, the National Campaign to
Prevent Teen Pregnancy, and the Tobacco Control Program among others. She was peer reviewer for a college textbook on social
marketing and wrote The Basic Guide to Social Marketing and The Manager’s Guide
to Social Marketing. She directed Real Life. Real Talk®, a campaign to increase
balanced talk about sex and health in America in partnership with the Ford Foundation and Planned Parenthood Federation of
America. She is principal author for the article on Real Life. Real Talk, featured on the cover of the February issue of the
Social Marketing Quarterly. She has done workshops in the Caribbean with family planning professionals from Barbados, St Lucia,
Trinidad & Tobago to increase awareness and access to emergency contraception and worked with providers in Central and
South America to increase health-seeking behavior in street youth in those countries. She has worked for three years with
the New York State Tobacco Control Program to integrate social marketing into all aspects of their workplan and as consultant
for The Promising Practices Guide, a best practices model for reducing tobacco advertising in the retail environment. She
teaches the marketing component of the Non-Profit Management Certificate Series in Vermont. She is on the Board of Directors
for the Vermont Institute on the Caribbean, where she volunteers in the Dominican Republic for various health marketing interventions.
Zoe Brookes, Graduate,
Rhode Island School of Design Graphic Design/Photography Logo and business card design, product and packaging design,
textile design, website design. Commercial, editorial, promotional and fine arts photography. Character design, book illustration
and layout.
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Upstream Social Marketing networks and partners with agencies and designers to provide a full range of services,
from research and strategy to creative development and evaluation. Partial list of Training &
Consulting
American Public Health Association national conference. Presenter at 2002 scientific session: development
of social marketing program to involve young men in reproductive health care
Centers for Disease Control and Prevention,
Atlanta, Expert (filmed on video) for CDCynergy-Social Marketing Edition.
Champlain College, Burlington, VT, Marketing
professor 1986-1991, 1997
Cicatelli Associates Inc. New York, NY
Dartmouth Medical School. Guest lecturer,
Health Policy, 2006, 2007, 2008
International Planned Parenthood Federation /Western Hemisphere Region.
John Snow, Inc.
Michigan Public Health Institute
National Campaign to Prevent Teen Pregnancy
New Hampshire Department of Health and Human Services
New York State Association of Traffic Safety Boards
New York State Department of Health, including “T2B2” Satellite Broadcast to U.S., Canada, Puerto
Rico, “Social Marketing on a Shoestring Budget”
North Carolina Dept of Health and Human Services,
North Country Health Consortium, Inc.. New Hampshire
M&R Strategic Services.
Mid-America
Regional Public Health Leadership Institute
Planned Parenthood Federation of America
Russian Family
Planning Association
Social Marketing in Public Health annual conferences. Trainer and speaker, 1991-2006, 2008
Social Marketing National Excellence Collaboration (SMNEC). Peer reviewer of “Lessons from the Field.”
Consultant/Writer for The Basic Guide to Social Marketing and The Manager’s Guide to Social Marketing.
U.S. Agency on International Development
University of New Hampshire Cooperative Extension Service
University of Vermont College of Nursing and Health Sciences
Vermont Department of Health
Virginia Department of Health
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